| Author: |
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Kristina Halvorson
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| Title: |
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Content Strategy for the Web (2nd Edition) (Voices That Matter) |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Paperback |
| Pages: |
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216 |
| Date: |
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2012-02-20 |
| ISBN: |
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0321808304 |
| Publisher: |
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New Riders |
| Weight: |
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0.9 pounds |
| Size: |
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0.7 x 6.9 x 8.8 inches |
| Edition: |
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2 |
Amazon prices: |
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| Wishlists: |
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| Description: |
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Product Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
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| URL: |
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http://bookmooch.com/0321808304 |
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