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Scott McNulty : Building a TypePad Blog People Want to Read

Author: Scott McNulty
Title: Building a TypePad Blog People Want to Read
Moochable copies: No copies available
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Published in: English
Binding: Paperback
Pages: 272
Date: 2010-07-31
ISBN: 0321624513
Publisher: Peachpit Press
Weight: 0.97 pounds
Size: 0.47 x 6.0 x 9.0 inches
Edition: 1
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Description: Product Description
Today, it seems everyone—from multinational corporations to your kid’s second-grade teacher—has a blog. They all have one, in part, because they have information they want to share with others—from customers and clients to neighbors and parents. But to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, you’ll learn how to:
  • Set up your account and work with blog-specific settings.
  • Customize your blog to fit your personal or business needs.
  • Manage your site with TypePad’s Dashboard.
  • Monitor and make sense of traffic.
  • Work with pages and—of course—publish your posts.
  • Deal with comments, manage trackbacks, and handle comment spam.
  • Find a stock theme—or customize one yourself.
  • Work with images and photos.

large book cover