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Gary L. Lilien : Marketing Research: Marketing Engineering Applications
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Author: Gary L. Lilien
Title: Marketing Research: Marketing Engineering Applications
Moochable copies: No copies available
Topics:
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Published in: English
Binding: Paperback
Pages:
Date: 1999-10
ISBN: 0321046471
Publisher: Prentice Hall
Weight: 0.75 pounds
Size: 8.0 x 10.0 x 0.25 inches
Amazon prices:
$12.48used
$15.00new
Previous givers: 1 -alice- (Mexico)
Previous moochers: 1 Marcelo Esteves (Brasil)
Description: Product Description
A module intended to be used as a supplement on marketing courses. *Allows professors to integrate quantitative, meaty applications into their Marketing courses. *Compatible with Microsoft Xcel 5.0, 7.0 and Office '97 for Windows-based PCs.
URL: http://bookmooch.com/0321046471

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