Living legend Arnold "Red" Auerbach led the Boston Celtics to nine NBA championships--eight of them consecutive-- during his 17-year tenure in Boston from 1950 to 1966. The fiery coach is a unique personality--brash, opinionated, and unfailingly accurate. As a coach he never stood still along the sidelines, and in retirement he remains a lively part of the game, still consulted by coaches, players, and general managers at age 86.

For years, John Feinstein has met regularly with Red Auerbach and his friends, drawing out Reds life story in a raucous series of unforgettable sessions. From those smoke- and laughter-filled rooms come these colorful reports about all the players and coaches Red has worked with and played against over the years. Bob Cousy, Larry Bird, Wilt Chamberlain, Sam Jones, Bill Russell, and Michael Jordan--you name them, the basketball greats are all here. Red Auerbachs incredible experiences in sports and John Feinsteins unparalleled skill as a sports storyteller make this one of the greatest books to come out of the game of basketball.

Red Auerbach has come across all kinds of characters throughout his years in sports and has opinions to offer and amazing stories to tell about all of them.

A book about a true sports legend by an extraordinarily popular sportswriter will appeal to all sports fans.

John Feinstein has written two of the bestselling sports books of all time, A Good Walk Spoiled (over 756,000 combined copies sold) and A Season on the Brink (over one million combined copies sold), and has regularly landed on the bestseller lists during the past two decades. His most recent book, Caddy for Life, was published in April 2004.