Thomas Hine : The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
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Author:
Thomas Hine
Title:
The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Moochable copies:
No copies available
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Topics:
Accounting
Accounting & Finance
Advertising
Business & Investing
Direct
Global
Industrial
Marketing
Marketing & Sales
Multilevel
Politics & Social Sciences
Popular Culture
Product Management
Professional & Technical
Research
Social Sciences
Telemarketing
Web Marketing
>
Published in:
English
Binding:
Paperback
Pages:
289
Date:
1997-08-25
ISBN:
0316365467
Publisher:
Back Bay Books
Weight:
0.85 pounds
Size:
5.0 x 0.8 x 8.66 inches
Amazon prices:
$1.48
used
$15.49
new
$15.49
Amazon
Previous givers:
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Diane P. (USA: NY)
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Previous moochers:
2
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,
jenndiggy (USA: WV)
Wishlists:
3
WebsterViennaLibrary (Austria)
,
infiniteletters (USA: KY)
,
John (USA: HI)
.
Description:
Product Description
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
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