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Colin Shaw : The DNA of Customer Experience: How Emotions Drive Value
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Author: Colin Shaw
Title: The DNA of Customer Experience: How Emotions Drive Value
Moochable copies: No copies available
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Published in: English
Binding: Hardcover
Pages: 288
Date: 2007-05-10
ISBN: 0230500005
Publisher: Palgrave Macmillan
Weight: 0.97 pounds
Size: 6.53 x 9.24 x 0.63 inches
Amazon prices:
$11.13used
$41.53new
$48.89Amazon
Description: Product Description
The author, Colin Shaw, has become firmly established as a leading management guru with his successful and influential books, "Building Great Customer Experiences" and "Revolutionize Your Customer Experience". In this new book, based upon new research, the focus is upon the critical role of emotions in forming and sustaining the customer experience and how this is crucial for profitability and business success.
URL: http://bookmooch.com/0230500005
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