| Author: |
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Thomas Russell
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| Title: |
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Kleppner's Advertising Procedure (14th Edition) |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
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736 |
| Date: |
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1998-07-23 |
| ISBN: |
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0139085750 |
| Publisher: |
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Prentice Hall College Div |
| Weight: |
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3.45 pounds |
| Size: |
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8.5 x 11.0 x 1.3 inches |
| Edition: |
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14 Sub |
Amazon prices: |
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| Description: |
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Product Description
For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This classic text introduces advertising as both an art and science while providing a broad overview of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Procedural approach, very applied, technical.
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| URL: |
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http://bookmooch.com/0139085750 |
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