| Author: |
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Robert Grede
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| Title: |
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Naked Marketing: The Bare Essentials |
| Moochable copies: |
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No copies available |
| Recommended: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
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142 |
| Date: |
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1997-04-01 |
| ISBN: |
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0138453225 |
| Publisher: |
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Prentice Hall Pr |
| Weight: |
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0.55 pounds |
| Size: |
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4.25 x 0.75 x 8.75 inches |
Amazon prices: |
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| Previous moochers: |
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| Description: |
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Product Description
With all the trendy ways to do marketing - from advertising on web sites to publicity with radio "shock jocks" - how can you determine which is the most productive, cost-effective option for your company? Here's a handy tool for business managers and entrepreneurs who want to get market-smart quickly. It reveals, step by step, how you can determine your marketing budget; develop a marketing plan; establish a company image; use high-impact copy, layout and design; get publicity and visibility without having to pay for it; use mass media, personal selling, and direct mail effectively; and maximize opportunities at trade shows. No fluff, no stuff - the complexities of marketing boiled down for small business managers, entrepreneurs, or big-business non-marketers.
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| URL: |
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http://bookmooch.com/0138453225 |
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