Containing 14+ hours of video instruction in this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

·      Identify and leverage new search engine marketing opportunities arising from social media

·      Align search engine marketing with your company’s evolving strategic and tactical goals

·      Implement programs that drive sustainable improvements– not counterproductive quick fixes

·      Systematically optimize your existing Web site search programs

·      Manage the unique marketing challenges associated with large sites

·      Create monthly scorecards and use them to drive improvement

·      Provide effective guidance to content developers and designers in language they’ll understand

·      Automate checking and reporting for every page on your site

·      Choose effective target keywords, optimize your content, and attract links

·      Make the most of Google, Yahoo!, Live Search, and specialized and local search tools

·      Measure site-wide success rates across multiple systems and technologies

·      Hire the right SEO consultant–and avoid the wrong ones

·      Set your budget with a focus on profitability, customer acquisition, providing lifetime value 

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.