This thorough and up-to-date book presents the concepts and procedures in conducting research—in a way that enables readers to easily understand, integrate, and apply them—and incorporates the use of technology very extensively and effectively. A “how to” perspective features well-written descriptions and clear examples that show learners how to perform the activities involved in designing research, collecting and analyzing data, and preparing a report. The book also contains classic and modern research on various topics published over the last few decades, demonstrating the substantial generality and uniformity of fundamental research concepts and strategies across time and fields in psychology. For individuals seeking to acquire cognitive skills that will benefit them in non-research careers, and in daily judgments and thought processes.