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Jerald R. Smith : Airline: A Strategic Management Simulation (3rd Edition)
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Author: Jerald R. Smith
Title: Airline: A Strategic Management Simulation (3rd Edition)
Moochable copies: No copies available
Topics:
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Published in: English
Binding: Paperback
Pages: 160
Date: 1994-06-20
ISBN: 0131058754
Publisher: Prentice Hall College Div
Weight: 0.8 pounds
Size: 8.1 x 10.8 x 0.5 inches
Edition: 3
Amazon prices:
$2.33used
$45.97new
Description: Product Description
Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.
URL: http://bookmooch.com/0131058754
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