| Author: |
|
Leon Schiffman
|
| Title: |
 |
Consumer Behavior (7th Edition) |
| Moochable copies: |
|
No copies available |
| Amazon suggests: |
|
| Topics: |
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| Published in: |
|
English |
| Binding: |
|
Hardcover |
| Pages: |
|
512 |
| Date: |
|
1999-07-30 |
| ASIN/ISBN: |
|
0130841293 |
| Publisher: |
|
Pearson Education |
| Weight: |
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2.45 pounds |
| Size: |
|
7.9 x 9.9 x 1.0 inches |
| Edition: |
|
7th |
|
|
|
| Description: |
|
Product Description
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
|
| URL: |
|
http://bookmooch.com/0130841293 |
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|
