| Author: |
|
Paul Phillips
|
| Title: |
 |
e-Business Strategy: Text and Cases |
| Moochable copies: |
|
No copies available |
| Topics: |
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| Published in: |
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English |
| Binding: |
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Paperback |
| Pages: |
|
416 |
| Date: |
|
2002-12-01 |
| ASIN/ISBN: |
|
0077098374 |
| Publisher: |
|
McGraw Hill Higher Education |
| Weight: |
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1.9 pounds |
| Size: |
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7.4 x 9.37 x 1.02 inches |
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|
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| Description: |
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Product Description
This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
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| URL: |
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http://bookmooch.com/0077098374 |
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