William D. Perreault : Essentials of Marketing: A Global Managerial Approach
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Author:
William D. Perreault
Title:
Essentials of Marketing: A Global Managerial Approach
Moochable copies:
No copies available
Topics:
Business & Finance
Business & Money
Global
Marketing
Marketing & Sales
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Published in:
English
Binding:
Paperback
Pages:
Date:
2002-11
ISBN:
0072464208
Publisher:
Mcgraw-Hill College
Weight:
3.15 pounds
Size:
8.6 x 10.8 x 1.0 inches
Edition:
9th
Amazon prices:
$0.01
used
$3.85
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Previous givers:
2
Brittany (USA: CA)
,
Chantel (USA: IN)
Previous moochers:
2
Not Forgotten Ministries (USA: IN)
,
Jessica Vedder (USA: NY)
Description:
Product Description
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
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http://bookmooch.com/0072464208
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