Sophisticated techniques to take eBay businesses to the next level

eBay isn't just for selling antiques and bric-abrac. This phenomenal auction site--with more than 65 million registered users-- offers unique opportunities for doing business found in no other marketplace. Unleashing the Power of eBay shows how to go to the next level and use eBay's tools to build a small business or preexisting online auction business.

With the help of inspiring real-life success stories, Dennis Prince shows how to:

• Write winning eBay business and marketing plans
• Use eBay's Feedback Forum to build a business reputation
• Run a business without inventory
• Sell on consignment for people who aren't eBay savvy
• Reach customers internationally