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Nick Usborne : Net Words: Creating High-Impact Online Copy

Author: Nick Usborne
Title: Net Words: Creating High-Impact Online Copy
Moochable copies: No copies available
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Published in: English
Binding: Paperback
Pages: 224
Date: 2002-01-26
ISBN: 0071380396
Publisher: McGraw-Hill
Weight: 0.71 pounds
Size: 0.65 x 5.5 x 8.4 inches
Edition: 1
Amazon prices:
Previous givers: 2 Stuart (United Kingdom), Jean Bergerot (USA: CA)
Previous moochers: 2 Richeh (United Kingdom), Leigh (USA: PA)
Description: Product Description

A guide to creating copy that connects with customers­­and makes the sale

Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.

Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

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