| Author: |
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Al Ries
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| Title: |
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Positioning: The Battle for Your Mind |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Recommended: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Paperback |
| Pages: |
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224 |
| Date: |
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2001-01-01 |
| ISBN: |
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0071373586 |
| Publisher: |
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McGraw-Hill Professional |
| Weight: |
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0.71 pounds |
| Size: |
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0.6 x 5.4 x 8.0 inches |
| Edition: |
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2nd |
Amazon prices: |
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| Description: |
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Product Description
Positioning Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product. Full description
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| Reviews: |
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Ramsay Wood (United Kingdom) (2006/08/03):
Hmmm...this is/was a revolutionary marketing book, full of wit and fun as well as dead practical advice on how to place products/brands in the mind. Nefarious? No, just the way things often work whether we like it or not. It's realy a chess book, and by now a classic on marketplace warfare. In fact it was the authors' second book; the first was called 'Marketing Warfare'.
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| URL: |
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http://bookmooch.com/0071373586 |
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