| Author: |
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Michael E. McGrath
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| Title: |
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Product Strategy for High Technology Companies |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Recommended: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
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400 |
| Date: |
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2000-10-12 |
| ISBN: |
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0071362460 |
| Publisher: |
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McGraw-Hill |
| Weight: |
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1.59 pounds |
| Size: |
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158 x x 233 centimeters |
| Edition: |
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2nd |
Amazon prices: |
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| Previous givers: |
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3 heyoka (USA: CA), José Alberto (Canada), Lisa (USA: SC) |
| Previous moochers: |
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3 Carol (USA: VA), Robert (USA: LA), Donna (USA) |
| Wishlists: |
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| Description: |
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Product Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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| URL: |
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http://bookmooch.com/0071362460 |
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