| Author: |
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John B. Kervin
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| Title: |
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Methods for Business Research |
| Moochable copies: |
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No copies available |
| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
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750 |
| Date: |
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1992-01 |
| ISBN: |
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0060436360 |
| Publisher: |
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Harpercollins College Div |
| Weight: |
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2.9 pounds |
| Size: |
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7.3 x 9.2 x 1.6 inches |
Amazon prices: |
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| Wishlists: |
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| Description: |
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Product Description
Examining the role of business research as an essential tool for successful management, this book sets out to demonstrate its capacity to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book is intended for second and third-year undergraduates and MBA students on business research methods courses in management, quantitative business, economics or statistics departments. It maintains a business focus, explores ethical issues and dilemmas that business researchers face, and uses a practical problem-solving approach with the aim of enabling students both to consume and to produce research.
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| URL: |
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http://bookmooch.com/0060436360 |
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