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S. Watson Dunn : Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)
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Author: S. Watson Dunn
Title: Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)
Moochable copies: No copies available
Topics:
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Published in: English
Binding: Hardcover
Pages: 680
Date: 1994-01
ISBN: 0030767520
Publisher: Dryden Pr
Weight: 3.75 pounds
Size: 8.5 x 11.0 x 1.2 inches
Edition: 8
Amazon prices:
$4.00used
$80.90new
Wishlists:
1ehugg (USA: ID).
Description: Product Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
URL: http://bookmooch.com/0030767520

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