S. Watson Dunn : Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)
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Author:
S. Watson Dunn
Title:
Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)
Moochable copies:
No copies available
Topics:
Accounting
Accounting & Finance
Advertising
Business & Investing
Marketing & Sales
Professional & Technical
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Published in:
English
Binding:
Hardcover
Pages:
680
Date:
1994-01
ISBN:
0030767520
Publisher:
Dryden Pr
Weight:
3.75 pounds
Size:
8.5 x 11.0 x 1.2 inches
Edition:
8
Amazon prices:
$4.00
used
$80.90
new
Wishlists:
1
ehugg (USA: ID)
.
Description:
Product Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
URL:
http://bookmooch.com/0030767520
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