| Author: |
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Patricia Swann
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| Title: |
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Cases in Public Relations Management |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Paperback |
| Pages: |
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400 |
| Date: |
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2007-02-13 |
| ASIN/ISBN: |
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0073135658 |
| Publisher: |
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McGraw-Hill Humanities/Social Sciences/Languages |
| Weight: |
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1.1 pounds |
| Size: |
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6.3 x 8.9 x 0.7 inches |
| Edition: |
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1 |
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| Description: |
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Product Description
Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that weren’t always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today.
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| URL: |
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http://bookmooch.com/0073135658 |
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